Fundraising: how to raise funds for public organizations and charitable projects?
Money is needed to help everyone at once. However, lack of funds is a common problem for public organizations. Therefore, it is important to learn how to correctly search for sources of funding and engage in fundraising.
Fundraising is the process of attracting material resources, funds that help in the implementation of social initiatives. This is an opportunity for organizations to receive external support not only with money, but also with company goods, services, rental of premises or equipment.
Thanks to extensive experience working with public organizations, we share effective tips for attracting funds to agencies.
First of all, focus on solving the societal problems of the stakeholders. Do it at press conferences, during discussions with experts, work in social networks.
Create informational occasions and involve partners in solving problems.
There are various fundraising tools to attract help:
Help from international organizations and funds through project applications.
For example, there is the OpenAid Portal. This is the largest database of international aid projects and programs in Ukraine. Go to the site and familiarize yourself with the available programs.
Business support.
To attract funds from businessmen, look for partners based on common values. In this way, you will receive funds to meet the needs of the organization, and for business, you will create media publicity, increase the company's reach and conduct useful networking. Look for benefits through the eyes of partners and remember that resources are not just money. It's often much easier to negotiate with a business for free help thanks to their product.
Advertising events.
Write press releases where you will explain the goals and features of the organization that helps you. This is how you will attract partners and sponsors.
Crowdfunding.
This is an association of people who voluntarily raise their monetary resources via the Internet. For example, on the Spilnokost platform, you can find start-up capital for social business, funds for the development of an invention, and other initiatives.
So, the question of attracting funds to public organizations is complex. Position yourself, adhere to the organization's mission and goals, look for resources from small to large, assess your opportunities and build a network of partnerships.